Why us?



Our team is small and dedicated. We will take time to help and advise you whether you are a beginner, an expert or like most of us somewhere inbetween. We love bikes; riding, building, fixing or even cleaning them! Engaging with our customers face to face is something no website can achieve. Hearing about where their bike has taken them and the highs and lows of being a cyclist is what really inspires us.


Our Pampisford showroom has reserved parking and is located 3 miles south east of Great Shelford, serving South Cambs and bordering Essex, Hertfordshire and Suffolk, all easily accessible by road and rail at nearby Whittlesford Parkway station.


Your bike should be comfortable and a joy to ride. Our professional bikefit service should give you the best compromise between efficiency and comfort whilst helping to avoid injury.


Both of our stores have fully equipped workshops and staff with many years of experience. How are we different? We like to think it is our attention to detail, customer communication and  fast turnaround.

Test Rides

We have one of the largest demo fleets available locally, offering demo bikes from all of the brands that we stock. Please contact us to arrange an appointment to take your dream bike for a spin. 


With over twenty years experience in selecting the right bike brands, we are very proud of the diverse range that we offer. From the giants of the the bike world like Trek and Ridgeback to craftsmen made British and Italian bikes from Enigma and Colnago. Or for something a little bit different, what about the boundary crossing UK based Genesis bikes? Or maybe American endurance bikes from Volagi.


Throughout the year we have planned a number of free events and offers: product showcases, technical seminars, maintenance classes and shop rides to mention but a few. Find us on Facebook and Twitter for the very latest news.